David Gordon - The World-Wide Association of NLP Coaching

As one of the pioneering figures in Neuro-Linguistic Programming (NLP), David Gordon has played a crucial role in the development and evolution of the field over the past forty years. His work spans nearly every facet of NLP, but he is particularly renowned for his contributions to the use of metaphors as a tool for facilitating change and, more significantly, for his work in modeling.

Modeling has been David’s primary focus and passion for the past twenty years. During this time, he has created and refined various methods for uncovering and understanding the complex structures that underpin human experiences. His innovative approaches to modeling have provided valuable insights into how people think, behave, and experience the world, offering new ways to apply NLP principles effectively.

David has trained thousands of individuals in a range of areas including NLP, hypnosis, therapeutic metaphor, and modeling. His training has reached a diverse audience, equipping them with practical skills and knowledge applicable to personal and professional development. His expertise also extends to specialized applications within these fields, demonstrating his broad and deep understanding of NLP techniques.

In addition to his extensive teaching and training efforts, David has contributed to the field through his writing. He has authored numerous articles and seven influential books that have made a significant impact on NLP practice and theory. His notable works include *Therapeutic Metaphors*, which explores the use of metaphor in therapy, *Phoenix: The Therapeutic Techniques of Milton H. Erickson*, which delves into the techniques of the renowned hypnotist, and *Know How*, a guide to practical NLP techniques.

David has also collaborated with Graham Dawes to produce two important books on modeling: *Expanding Your World: Modeling the Structure of Human Experience*, which offers insights into the modeling process, and *The Modeling Tutorial: 17 Essays on How Human Experience Works*, a collection of essays that provide a detailed exploration of modeling concepts and applications. Through his extensive work, David Gordon has made a lasting impact on the field of NLP, advancing our understanding of human experience and providing valuable tools for personal and professional growth.